Migration to Azure Asia

Azure value prop

Migration of Local Customers’ Cloud to Azure Singapore

Singapore, June 7, 2021 – As part of our continuous effort to deliver greater value to customers, we are pleased to announce that we have migrated our Asian customers’ cloud system to Azure data centre in Singapore.

With the growing number of cloud customers in the region, and in consideration of more customers moving to cloud, we started to plan for setting up local data centre.

Migration from on-premise to cloud

It’s been ongoing trend for many enterprises to adopt cloud strategy as part of digitalization effort in order to save cost and maximize the return in software investment. Not only that, companies are able to achieve greater agility and access. Data will always be safe in case of fire, flood, power outage and natural disaster. The cloud hosting service also includes the additional hardware for Disaster Recovery, Backups and High Availability.

Location does matter

The location of cloud services and data remains a key issue for most companies. Many companies have concern with the latency in cloud computing. You may find it sluggish when accessing to the application and data stored in the data centre on the other side of the planet and across a congested network. Latency can be improved significantly with shorter distance during data transmission. Hence, migrating our data centre to this region would definitely reduce latency, at the same time providing extensive security and redundancy benefits to our customers.

Many companies worry about where their data is being processed and stored. They would prefer to have their data stored in their own region. With the setup of our data centre in this region, it allows us to provide faster support and deal directly with the issues. It is also part of our risk mitigation strategy by diversifying the location of our data centres. If there is any issue or natural disaster that hit some part of the world, our data centre in Asia remains unaffected.

Why Singapore?

Microsoft has been aggressively expanding its cloud platform and has launched its availability zones in this region due to the increasing demand for public infrastructure.
Apart from the reason being our regional headquarters is in Singapore, here are some of the reasons why we move to Azure cloud in Singapore.

  • Singapore is one of the most mature data centres markets in the world. Local market was recognised for offering access to the three major global cloud services (Amazon Web Services, Microsoft Azure and Google Cloud).
  • Singapore is a regional hub for data centres, we have seen Facebook and others setting up their regional centre here. It is the primary hub for Asia Pacific cloud going forward.
  • Singapore is one of the top ideal markets for data centres across the globe. The Arcadis Data Centre Location Index 2021 ranked Singapore the second most attractive city to build data centres, out of a total of 50 cities.
  • Singapore is accelerating towards becoming a global leader in digital technologies. The Government is investing heavily to drive digital innovation, and supporting it with a series of regulatory moves.
  • Singapore is a dynamic global city with an open, efficient and exceptional business environment. Many global businesses establish its regional headquarters in Singapore, and many is looking to setup critical business application here due to its economic and political stability.

Azure uses multi-layered, built-in security controls and unique threat intelligence to help identify and protect against rapidly evolving threats. With the state-of-art security delivered in Azure data centres, rest assured that your data are in safe hands. It costs us more to have multiple locations hosting. However, our customers data matters more. Everyday we strive to provide better solutions.

The migration to Azure cloud in Asia has been carried out successfully. It is up and running. We believe the local data centre would enhance our customer experiences, and this certainly become our competitive advantage.